I wanted car audio.
The first thing that came to my mind was the big chain electronic store Best Buy. In the store, I do the looking at stereos like everyone else. I finally find one I feel is a fair price for the value. All I really needed was a stereo my daughter could plug her phone into. The salesman returned with the stereo and the install bracket and other things. He attempted to up-sell the steering wheel controls, which I turned down. He showed me the install bracket and wires which were required. So, I was paying for the stereo, install bracket, wires and installation with Geek Squad. Total $250.
I was then instructed to go home and set a time for installation with Geek Squad online because it cannot be done in the store, even though I paid for it in the store. So, I go home, get on my computer and find out Geek Squads schedule is very limited. It was three days out before they could get the car in for installation.
I didn’t like that I had to wait for days to have it installed. They emailed me the day before, the morning of, and an hour before to remind me of my appointment. Since it was my daughters car, I sent her down to have it installed. A few minutes later I receive a phone call from my daughter saying there was no one there. I called to find out what was the problem. An ‘ASSociate’, not an employee or a worker, told me the installer called in sick. I asked why that was my problem and why hadn’t I been notified this morning to reset my appointment. Instead I had been emailed many times to remind me of my appointment. At that moment the phone went dead. I was furious, drove to the store and returned all the equipment. The manager of Best Buy, not Geek Squad, didn’t do much but apologize. They’ve lost a customer for life. Yes, they made a huge mistake which didn’t help, but then did nothing to make things right. It was a terrible experience. Who cares, right? They’re a large chain store and don’t need my business to survive.
Days later it occurred to me to seek out a specialist in car audio. Not a big chain store. After some research found Slangin Car Audio, Video and Security in Mesa AZ. Now, let me tell you something. This is no place to look at, if your goal is to take a store front on a date, this is not the one. As I drove toward their building it seemed in a state of disrepair or ruin as a result of age or neglect, shabby, battered, beat-up, rickety, shaky, unsound, crumbling, in ruins, ruined, decayed, decaying, decrepit. I saw a black building with a yellow stripe and dirt for a parking lot. Who would paint their building black in the desert of Mesa?
However, let me tell you, if that keeps you away you’ve made a GIGANTIC mistake! These guys know their stuff. All they do is car audio and video, they are experts with exceptional service. I actually ended up taking three cars to them. Two cars had stereo’s installed at the same time. I was greeted by the man that spoke to me on the phone hours before, Scotty Karate. I told him what I wanted. It took him 5 minutes to look at both cars and tell me it would be $300 out the door for both cars within an hour. This guy is passionate about car audio. It was refreshing to receive great service, get exactly what I want, and not have a salesman up-sell every chance he got. Absolutely no one, at any time tried to sell me something I didn’t want. Wow! Listen up Big O and Discount Tire! That’s right, I had two stereos installed in two cars for $300 in one hour. $50 more than Best Buy for one car in three days.
While I was waiting, I found a great BBQ place. I could smell BBQ in the air next door. Allison’s Texas BBQ. I walked over and ate a delicious plate of pulled pork, potato salad and cole slaw. It was fun because there was red cream soda in the soda dispenser. The service was amazing and served quickly. The corn souffle was tasty as well. The owner was attentive, the BBQ was five star and the price was wonderful. If you like good ole BBQ, I recommend Allison’s near the corner of Power road and Main in Mesa AZ.
The purpose of business is to create value. A business that creates value survives, a business that does not dies. Customers want value received in exchange for value given. Simple. Slangin created much more value for me, for less money.
Another note: I am changing my shopping behavior to now seek out experts and steer away from the big chains that do everything. I’ve had much better experiences for less money.